About Us

Welcome to the world of Livly

Lisa Carrol, a designer and new mommy, dreamed of creating a brand that would offer only the softest cotton fabrics painted with dreamy prints. She never imagined she would build a go-to brand for mommies all over the world. LIVLY was founded in 2011, after her twin girls, Liv and Lilly, were born premature. They suffered from very delicate skin as many newborns do, sending Lisa on a mission to find the softest cotton in the world: Pima Cotton. After endless trips to Peru and visits with suppliers, manufacturers and cotton fields, she designed what she believed to be a baby’s must-have closet; a collection of layette wear mixed with jersey and cashmere blends, which would soon catch the attention of the press and public. Lisa’s dreams came true when she opened her first store in Stockholm, Sweden. Her vision brought children into a dreamland of comfortable clothes with unique prints, all designed in Lisa’s apartment in Stockholm. Inspired by a family of designers and seamstresses, Lisa found her niche and became fascinated with style of prints, colors and shapes.